SWOT Analysis was originally developed by Albert Humphrey in the 1960s, and has become a common and useful technique for identifying a business’ internal factors (e.g. strengths and weaknesses) and its external factors (e.g. opportunities and threats).
Using SWOT Analysis on Planium Pro Lite
To complete this section, on the left-hand side menu bar, click the + to expand the ‘Marketing’ menu and select ‘SWOT’. To add a new factor, click on ‘New’ in the top left corner of each table. When an empty field appears, add in the factor and rank it on:
Strengths
List any advantages or key differentiators the business has over its competitors. Questions to consider asking about the business are:
Weaknesses
List any limitations or areas of improvement the business has compared to its competitors. Questions to consider asking about the business are:
Opportunities:
List any opportunities that exist for the business, such as emerging needs or underserved markets. Questions to consider asking about the business are:
Threats:
List any threats that exist for the business, such as new competitors, negative media, or customer attitudes. Questions to consider asking about the business are:
Click ‘Save’ to save changes.
Click ‘Chart Preview’ to view the analysis results.
Analysing Five Forces Results on Planium Pro Lite
Under ‘SWOT Introduction’, you have an option to leave a pre-written text and use the suggested template or press ‘Switch between Free Text/Template’ to input any introductory information that may benefit your client or investor.
‘Analysis Results’ is the section to write-up the analysis on the graph and describe any key themes that are present in the data or press ‘Switch between Free Text/Template’ to use the template text.
Click ‘Save’ to save changes.
Click ‘Report Preview’ to view the write-up in report format.