When you’re trying to sell an idea to a potential investor, you’ll need to write the slick executive summary. Investors, lenders, executives, managers, and CEOs are busy and might not have time to read your full business plan without first getting the general idea of your company or goals through a brief review.
This article covers how to write one that will get your business plan read and your foot in the door.
What is an executive summary?
An executive summary of a business plan is an overview. It serves to preface your business plan and to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming information.
The executive summary is also an important way for you, as the entrepreneur, to reveal which areas of your company have the clearest selling points, and which areas may require a bit more clarification. Figuring the vital points of your business, make you think hard, decide what’s essential, and discard things that aren’t essential to the story line.
Most of all, it must be clear and concise, only a page or two. But it also has to tempt the reader to read the rest of the content. If it doesn’t catch the reader’s attention, the plan will be set aside unread – a problem if you’ve written your business plan as trying to get money to start your new business.
What Information is Included in Executive Summary?
The content of the executive summary will vary between startups and established businesses. However, there are certain elements common to both:
Tips for Writing the Executive Summary
If you need help with a good executive summary for business plan, Planium Pro has this section laid out for you, all that is left for you is to fill out the details about your business. Sign up to our 14 day free trial to get your hands on experience.
Want some further advice on how Planium Pro can assist you in writing your business plan? Give us a call on 1800 966 081 or email at info@planiumpro.com, and one of the members of our team will be happy to assist you.