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Thousands of entrepreneurs look for financing every year to keep their businesses afloat. Despite the fact that many of them are able to obtain some sort of funding, a large number of them fail to turn this influx of capital into meaningful business development.
In the startup world, roughly 70% of companies fail within 20 months of receiving their first round of funding. In a CB Insights survey, the second-most popular explanation for startup failure was running out of cash, which accounted for 29% of those who failed. Saving money as a small business owner can be difficult, particularly when the company is experiencing financial difficulties.
While all companies can benefit from office cost-cutting measures, newly financed businesses must go above and beyond to keep investors happy. Here are a few suggestions for creating a cost-effective, reliable organisation that will not only satisfy current investors but also increase the chances of receiving additional funding.
While marketing is still one of the most important pillars of a growing company, a poorly planned marketing and advertisement plan can rapidly consume money, leaving you scrambling to rethink your strategy.
There are several horror stories of entrepreneurs who squandered investor funds by their marketing strategies. Fling, a social media company that went bankrupt a few years after raising more than $21 million in funding, is perhaps the most memorable example. A crazy social media campaign immediately following the company’s launch was one of the company’s many excesses. Despite the fact that the campaign saw thousands of new app users every day, the figures plummeted after the campaign ended.
There are a lot of ways to ruin your marketing, particularly when you have a large sum of money to play with. To be healthy, limit your marketing activities to those that can be measured.
Measurable marketing entails concentrating your time and resources on strategies that generate sales rather than those that generate leads – at least in the beginning. Take, for example, Facebook Messenger, one of the world’s fastest-growing marketing platforms. Thanks to the 47 percent of active Facebook users who access the site on their cell phones, it offers a strong and personal avenue for B2C connections. Incorporating this and similar tactics into your marketing strategy is a cost-effective way to improve your performance.
You want to use your funds for initiatives that produce actionable data, which you can use to enhance your future marketing campaigns, since your cash reserves are minimal.
Incorporating lean management concepts early on in your business is one of the most successful ways to save money. Lean management principles were first popularised in the manufacturing industry as a way to minimise waste and increase production, but they can now be implemented at all levels of the company. This is one of the most effective ways to demonstrate to your investors the practical steps you’re taking to run a successful company.
Lean management principles will help your company lower overhead costs and remove products that don’t bring value to your young business, something any investor would appreciate.
A large end-of-year tax bill that hasn’t been budgeted for will throw a small business’s finances off. Many businesses are struggling at the last minute to come up with extra cash for payroll, aware that late or missed tax payments can be expensive.
Fortunately, this small business blunder is pretty simple to correct. According to tax specialists, you can stick to a tight budget and set aside a set sum per month exclusively for taxes. This would help you from being surprised at the end of the year by a large lump sum payment, as well as late payments and fines. Small businesses will also benefit from a variety of tax cuts that can result in significant savings.
One of the most valuable abilities of a business owner is the opportunity to maintain a workforce, which, for newly financed entrepreneurs, demonstrates your commitment to achieving the company’s goals and objectives to investors.
Human resource divisions, on the other hand, are among the most wasteful departments of businesses. Long and inefficient recruiting procedures, high employee turnover, duplicate work positions, and – maybe the greatest headache for taxpayers – lawsuits as a result of bad employee relations are all areas where businesses can lose money. You build tangible ways to save money by having the HR department work more smoothly – not just within the HR department, but through the whole company structure.
There’s nothing in the workplace that can’t be automated. Tech offers a plethora of cost-cutting opportunities for small companies, ranging from accounting, sourcing, and invoicing to file sharing and collaboration.
Business management software is another great money saver for small companies. This type of programme allows companies with less than 50 workers to run on a single platform. Switching to this one application scheme and abandoning the ones that charge a monthly or annual fee will save a small company a lot of money. Capterra.com has a comprehensive list of the best business management tools, with ratings and comparisons.
Other software tools that can help you save money are also available. For example, accounting software can allow you to use it instead of hiring a full-time accounts payable employee. It’s worthwhile to do some research into various software applications that can assist you in streamlining your company and reducing costs whenever possible. And sure to look for online tech discounts and sales so you can save money while making this smart decision. Additionally, if at some point you need to write business plan for your business, Planium Pro solution will save you lots of time and effort.
There are plenty of high-quality workers available on a contract basis, particularly since the gig economy is expanding three times faster than conventional employment. You don’t have to pay for work benefits or health insurance or paid days off as you outsource.
There’s no need to provide computers, phones, or office rooms to outsourced workers. Outsourced employees expect to use their own technology to work from their own offices, as is customary in the industry. You may also assign outsourced workers less workload if necessary. When the company’s profits fluctuate, this versatility may be beneficial.
You will be able to find ways to reduce costs and save money in your company with a little creativity and experience. Speaking with other entrepreneurs and learning from their experiences is often beneficial.
Do you have an idea of how to save money? Please leave a comment below if you’d like to share it.